12 ways to cover your organization like a beat reporter
Tired of the same old corporate stories? Looking for something new for the intranet or the Web? Put on your press hat and borrow ideas from local journalists.
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But how do you root out good ones as you gaze across the cubicle farm or scroll down a phone list of your far-flung production facilities?
Think like a local beat reporter, says Jeremy Porter, vice president of social media at Definition 6. With the growth of brand journalism, a growing number of organizations are assigning staffers to use shoe-leather reporting tactics.
Seeking ideas on where to find stories, I hit up Porter and Ed Garsten, a former CNN reporter who now heads FCA Digital Media at Fiat Chrysler Automobiles.
Download the free white paper, “How to be a brand journalist,” to learn how to tell your organization’s compelling stories.
“Pretend you’re a reporter for a local newspaper—and your town is your company,” Porter says. “What news would your ‘residents’ be interested in?”
Here are some tips for covering your “town”:
1. Cover the government beat
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