What a great blog post that was, if you do say so yourself.
Trouble is, a few weeks after you shared the URL on LinkedIn, it vanished beneath the stream of your newer posts.
If you’re seeking to establish yourself as a thought leader—and who isn’t inspired by your thoughts?—try blogging from LinkedIn, rather than just dropping in status updates, Jill Jones says in the Ragan Training session, “Use LinkedIn to showcase your thought leadership and become a brand ambassador for your company.”
LinkedIn is different from Facebook in that short status updates disappear over time, and those eager for a drink from the deep well of your wisdom can’t go back and sample your prior posts.
That’s why your LinkedIn blog should be the place “where you and your executives can really establish yourself as thought leaders in an industry,” says Jones, a LinkedIn communicator who educates professionals how to best use the platform. “And part of the way that you do that is they become a permanent part of your profile.”