14 tips for a successful Facebook page

How to attract more fans, comments and likes on the popular social network.

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Ragan Insider Content

Creating campaigns on Facebook can be very effective. At the time of this writing, Starbucks, Coca-Cola and Dell have 54,094,889 fans combined. So what are you waiting for?

Here’s how to make your Facebook page more appealing and visible to your audience:

1. Thursday is the best day of the week to get the most visibility for a Facebook post.

2. Release major stories in the early morning. If you post them between 11 a.m. to 4 p.m. EST, you risk your content getting unnoticed due to news feeds and other traffic.

3. When sharing stories, always include the full link; it’s 300 percent more likely to get clicked on than a shortened address.

4. Use both the like and send Facebook (and other social) buttons on your site.

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