This was certainly the case with Vine. Shortly after Twitter unveiled its video-sharing app—in which users share six second videos or repeating images—brands started setting up accounts to take advantage of the new technology. Despite a few omissions on Twitter’s part, one of which is the lack of a desktop site, users are warming to the app and becoming more creative with the type of content they create.
While it’s still the very early days for the format—and brands are still finding their footing—here are 15 examples of brands using Vine to enhance their social media output.
One of the first brands to get in on the act, General Electric uses stop-motion videos and strikes a nice balance between being innovative and interesting. As is the case with G.E.’s Instagram feed, the company’s creativity leaves Vine users curious to see what’s coming next.