15 brands to emulate on Twitter’s Vine app

Don’t reinvent the wheel. Steal a page from these companies—including G.E., Rolling Stone, Trident gum, MTV, and more—harnessing Twitter’s latest app.


Once something is labeled “the next big thing,” you can bet that there will be a stampede of brands and businesses trying to get in on the action.

This was certainly the case with Vine. Shortly after Twitter unveiled its video-sharing app—in which users share six second videos or repeating images—brands started setting up accounts to take advantage of the new technology. Despite a few omissions on Twitter’s part, one of which is the lack of a desktop site, users are warming to the app and becoming more creative with the type of content they create.

While it’s still the very early days for the format—and brands are still finding their footing—here are 15 examples of brands using Vine to enhance their social media output.

General Electric

One of the first brands to get in on the act, General Electric uses stop-motion videos and strikes a nice balance between being innovative and interesting. As is the case with G.E.’s Instagram feed, the company’s creativity leaves Vine users curious to see what’s coming next.


Wired magazine

Instead of showcasing its content, Wired takes a different approach to Vine, getting its staff to contribute to original content. Its first topic focuses on Star Wars as staff members recount their favorite moments and love for the series. It’s a nice idea that lets readers identify with the people behind the magazine.

The example below is Wired‘s robot mascot giving comedian Fred Armisen a tour of the office, after the robot interviewed him.


BuzzFeed

BuzzFeed is famous for its collection of amusing images and ’90s nostalgia, but its Vine account has a mix of both serious and lighthearted content. For instance, it covers topics such as a press conference from New York City Mayor Michael Bloomberg as well as the arrival of a petting zoo at the BuzzFeed office.


Manchester City FC

One of the most prolific brands on Vine happens to be a sports team; English Premier League team Manchester City updates its account with amazing regularity. Some of the videos may be a little mundane to those who aren’t interested in sports, but it gives a glimpse behind the scenes.


Rolling Stone magazine

Here’s another example of a magazine doing it right. Along with previews of upcoming content as well as old covers, Rolling Stone produces some smart videos to increase engagement, including this video which asks followers to guess who’s on their latest cover.


Cadbury UK

Being a chocolate company, it’s only right that Cadbury UK would make its videos as fun as possible. Therefore, all of its videos feature its treats being devoured in different ways.


Lucky magazine

Similar to the way they’ve embraced Pinterest, fashion brands have taken to Vine so it’s no surprise that six brands on this list are in the fashion world. Lucky magazine is a great example of a brand making full use of the technology in an inventive way.


USA Today

Proving that not all Vine videos have to be creative masterpieces, USA Today gives followers a preview of what’s in its latest issue. It’s a great example of how you can use Vine to stoke anticipation.


MTV Style

Since it’s about fashion, MTV Style’s videos feature the latest from not only fashion shows, but also musicians and celebrities. It’s all about the visuals, so it features a good mix of content that’s more focused on flashiness than style.


Gap

While MTV Style focuses on fashion and music, Gap devotes its Vine to jeans and jeans alone, naturally. Its content shows off the variety in Gap’s collection.


Urban Outfitters

The hipster fashion and accessory retailer set the tone for its Vine account when it shared its first video—of cute dogs. It’s funny, it’s irrelevant, and it perfectly encapsulates the brand and what it stands for.


Trident Gum

With only four posts to its name, Trident doesn’t create content with the same frequency as the other brands on this list, but considering the subject matter, it has some fun videos. Certain videos, like the one below, create a nice visual effect and shows the potential it holds for less visual brands.


ASOS

It’s no surprise U.K.-based clothier ASOS—a brand focused on social media—has embraced Vine. As a result, it features a wide range of content. From previews of its new app to fashion shows and everything else in between, there’s a lot to explore and discover in its feed.


TopShop

Another fashion brand with an output similar to ASOS, Topshop focuses more on the stylish and cool with backstage footage, fashion show coverage, and new styles.


BRIT Awards

Considering it happened less than a week ago (Feb. 20), this is a great example of building up to an event by providing preview snippets. Also, the account posted videos showing viewers what it was like to be part of the audience, allowing its followers to view both front and backstage footage.


Quinton O’Reilly is a writer of social media/tech stuff for Simply Zesty, where a version of this story first appeared.

COMMENT

PR Daily News Feed

Sign up to receive the latest articles from PR Daily directly in your inbox.