15 buzzwords to avoid this year

The start of a year is the perfect time to purge these overused buzzwords from your vocabulary.

Ragan Insider Premium Content
Ragan Insider Content

The folks at Houston PR, a U.K. firm, have updated its list of overused industry catchphrases.

Last year, the firm inducted winners such as “evangelist,” “deliverables” and “SoLoMo” (my favorite) to the buzzword hall of infamy.

But there are even more words you should avoid in 2015.

I picked out a few, and suggested some alternate translations below (but you probably shouldn’t use those, either):

15. Snackable content: NLE;DR, or, “not long enough; didn’t read”

14. Co-opetition: haters gonna hate each other together.

13. Negativity: reality

12. Landmark achievement: an event scheduled outside the local Landmark Cinema

11. Big data: big(ger) revenue

10. Collegiate approach: amateur hour

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.