Tostitos and Ro*tel dip—check, check.
Pre-gaming the Super Bowl is as much a ritual as the sporting event of all sporting events itself. And several brands are getting in on the action leading up to Super Bowl XLVI (that’s 46 for the Roman numeral challenged), unveiling their ads before kickoff.
Some of them are the actual spots that will run on Super Bowl Sunday, while others are teasers or contest finalists. Can’t say we enjoy them all, but they offer a glimpse into what you can expect in between the action—or, for many of you, during the real action—on the big day.
So, go ahead and crack one open and enjoy the preview:
1. Chevrolet — Happy Grad (contest winner)
2. Volkswagen — The Bark Side (teaser)
3. Doritos — Sling Baby (contest finalist)
4. Suzuki — Sled