15 easy ways to boost engagement on Facebook

If you manage social media for your client or company, pay attention to these tips—they’re simple and easy, and could lead to big returns.

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For example, in March, Facebook launched the App Center, an online mobile store where members can purchase applications for the social network. Facebook came out with an initial public offering of a whopping $104 billion on May 17. In July, the social network added a Gay Marriage icon to its timeline feature, and it released an update to its iOS app, which failed to impress many users.

With these changes in mind, here are 15 different ways you can boost Facebook engagement on your company’s page:

1. Make a donation for every “like.” It’s beginning to look a lot like Christmas, which means it’s time to start giving to your local charity. Why not give a donation to a charity or cause each time someone “likes” your Facebook page? Amassing “likes” is a whole lot easier when people associate it with a step in the right direction for a movement or cause with which they agree.

2. Join relevant Facebook groups relating to your industry and contribute something of value to the community. Do you have a white paper or resource they might find useful? Be a good neighbor and add to their discussion. Later, you can ask people in the group to “like” your Facebook page; you can do likewise for them.

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