15 lessons learned from a video newbie

The author discovers that filming a YouTube video is more complicated than it looks. The number one lesson? Turn on the mic.

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But I accidentally muted the mic while filming my first YouTube video, leaving me with lots of silent footage. Here’s the final product:

My goal was the same as a lot of corporate videos: promotion. My agent is repping my novel about an 18-year-old Russian who encounters his father’s killer at a Chicago deli. I hoped to demonstrate reader interest to publishers.

I tried to apply lessons I learned covering Coca-Cola’s Happiness Project and other video communications. But I discovered that it’s harder than it looks, even if you dragoon your family into playing roles.

Using today’s user friendly, affordable technology just about any business can do video, says Brian D. Olson of Conversation Starters Public Relations. “The only limit is creativity,” he says.

(He also advised me to shorten my video to less than two minutes.)

Here are some tips:

1. Have fun.

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