15 reasons Twitter matters to media organizations

The Guardian explains why Twitter is so important to media organizations. Editor-in-chief Alan Rusbridger says: “I’ve lost count of the times people — including a surprising number of colleagues in media companies — roll their eyes at the mention of Twitter. ‘No time for it,’ they say. ‘Inane stuff about what twits are having for breakfast. Nothing to do with the news business.’” He then goes on to blow that reasoning out of the water with  15 reasons…