15 things that happen to every social media campaign

Here are the highs and lows of every big social media marketing campaign, by an experienced pro worked in the trenches, but has kept her enthusiasm for social marketing undimmed.

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It seems easy: You do nothing but publish blogs, humor followers with memes, post a quote, share a link and watch YouTube. Well, if you plan on joining a social media company, you’ve got it all wrong.

Nearly nine out of 10 companies {88 percent) use social media marketing. It’s a virtual slug-fest. Enjoy it but don’t take it lightly. Social media requires hard work. You don’t just fire ideas into thin air. Identify your brand, understand your audience, choose a platform and deliver relevant, interesting content. There are many pain points to overcome, many things that you must understand before you get giddy over every like or share your post gets.

Though being a social media manager isn’t a bed of roses, it’s not a bed of nails, either. Manage your expectations by noting 15 things that can happen while you run a social media campaign:

1. Expect to build a name .

Online presence, visibility, and awareness are part of the strategy. Putting your brand on social media is a cheap way to get exposure. And you’ll get buzz if you do it right. Social media reaches out to a broader audience to pave the way to solid branding.

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