Before we provide you with our picks for the Web’s best content curation tools, let’s go back a step revisit the origins of content curation and the specific role it plays.
The role content curation plays across the social Web
Content curation has risen in significance for a number of reasons:
1. Curated content is more cost-effective than producing (only) original content. It takes a lot of time to produce high-quality and compelling content from scratch, but a lot of great content that is relevant to your online communities already exists. This is not to diminish the importance of original content, which is still the most powerful form of content marketing, but curated content can supplement these efforts. As a general rule, 80 percent of content shared is curated, and 20 percent is original.
2. Curating content is the human attempt at organizing the Web. Though Google is phenomenal and serves up results when we need them, nothing beats human interpretation. When humans, on behalf of businesses, locate and share relevant information, they are serving up content that their community might find useful—a win/win.