But with content marketing now being the No. 1 driver of search rankings, you can’t afford not to be constantly publishing new content.
Fortunately, there are ways you can take your existing content and feed it to the content marketing beast. With a little elbow grease and some creativity, you can re-use what you already have and turn it into something your audience can’t get enough of. Here are 15 suggestions:
1. Create a ‘best of’ blog post:
This is a great way to repurpose old content and boost your search engine rankings.
Create a blog post that lists all your other blog posts or articles on a particular topic. Name it: “The ultimate list.”
2. Turn a blog post into a Slideshare.
Take key points from a popular blog post and convert them into a PowerPoint presentation or PDF. Upload it to Slideshare for free and potentially reach a whole new audience.
3. Quote yourself on social media.
Find a blog post that made a great impression on your audience. Pull out a quote from within the post, and share it with your social media followers.