16 ways to use Pinterest for PR

It’s not just social media’s newest darling. It could be the public relations industry’s, too.

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When Abbie Fink asked me how it went, I said, “It’s really fun talking Pinterest with 30 PR girls (and three guys).”

Because, as we all know, I LOVE Pinterest!

Rather than talk to the room from slides, I had written down 16 ways to use Pinterest for PR and I walked around the room asking for examples for each.

I began the discussion by reminding everyone that using Pinterest is not a strategy. So I remind you of the same. These are fun ideas for using Pinterest at work (and feeding the addiction), but they should be used as part of a larger marketing or communication strategy.

I now give you those 16 tips.

1. Think visually first. Duh. It’s a site full of images. So, while I really do love Pinterest, if you can’t tell your story visually, it’s not the right place for you to spend time. An example we discussed yesterday is the Department of Transportation. While the group did come up with a few ideas its communications pro could use, all-in-all there isn’t much exciting about photos of asphalt.

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