17 brand and individual Instagram users worth following

Instagram is a budding social network that combines photography, design, and community. The author offers his recommendations for whom you should be following on the service.

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My new social addiction is Instagram, an app that enables iPhone users to quickly take a photo, add effects (or filters, as they’re called), and share it via the app or across other platforms.

Instagram is still relatively new, and it’s strictly made up of iPhone users (for now). The community, as a result, is still pretty small relative to other networks. And that’s something I love.

Problem is there aren’t a lot of (read: any) lists of whom to follow. There also are not a lot of ways to figure that out—yet. Instagram does have a few tools within the app that can help, with the “suggested users” being the best example. But it doesn’t give you any rhyme or reason why you should follow these folks.

So, I thought I’d give you my thoughts on a few brands and individuals to follow on Instagram. By virtue of what I do and the world I live in, many of these folks tend to work in the PR, marketing, or digital world. I’d love to hear your additions in the comments, so I can add to the list.

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