17 Pinterest stats to show your boss or client

When they ask, ‘What’s with this whole Pinterest thing?’ You can pull out this fact sheet.

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In just two months, Pinterest has blown up and will likely be the “it” social network of 2012. Communications consultant Shel Holtz recently confirmed there are now more than 50 million blog posts referencing or featuring Pinterest. Amazing.

Pinterest is also driving serious traffic for some major brands. It is now driving more traffic than Google+, LinkedIn and MySpace combined.

All of this attention usually brings questions—from your peers, from your boss, from your boss’ boss. So, it helps to have some Pinterest stats ready to share at the drop of a hat. When your boss comes calling—and if Pinterest continues to grow at this rate, someone will ask soon— you can share these 18 stats:

1. Pinterest is retaining and engaging users as much as two to three times as efficiently as Twitter was at a similar time in history. (via RJMetrics)

2. Etsy is the top site in terms of “source domains.” (Source domains are the sites that content on Pinterest links to externally.) Google is second, followed by Flickr, Tumblr, and WeHeartit.com (via RJMetrics)

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