17 rules for writing press releases

Yeah, these are pretty good, even if many of them are painfully obvious. For instance, rule No. 1: “Make sure your press release is newsworthy. If it is truly a newsworthy story, editors are much more likely to use it.” Then again, there are some helpful reminders, like rule No. 7: “Don’t ever use expressions such as “XYZ Corporation is pleased to….” Nobody cares that you are pleased. They want to know why they should keep reading. They want to know what’s …

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