17 types of content people love to share

From videos to SlideShare presentations to quotes, consider adding these content types to your editorial or social media calendar.

Ragan Insider Premium Content
Ragan Insider Content

Here are some ideas for creating shareable content:

1. Lists

I can hear some of you yawning. The reality is, in a time-poor world, giving people a list of things to do—for example, 10 tips for creating a great video—is the type of headline and article people click on. Packaging and chunking information tells your readers you won’t waste their time. Lists are also easy to read and view. This type of content works well.

Example: “10 Powerful Tips to Increase Fan Engagement on Facebook”

2. Negative stories

It’s sad but true: Most people prefer to hear bad news, or things they shouldn’t do. Take the negative angle of a story, and you’ll be surprised by the traffic.

Example: “Personal Branding on LinkedIn: 10 Mistakes to Avoid”

3. Infographics

The last two years have seen the rise of infographics—complex data and information presented as a combination of text and images. Infographics have a propensity to get shared on Pinterest and Twitter.

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.