18 common PR terms—defined
How many of them do you know and use? Did we miss any important ones?
The popularity of social media and its integration into the PR and marketing mix have made it a little easier to help our family and friends “get it,” but there are still a lot of curious looks when you answer the question, “So, what is PR and what do you do as a PR professional, anyway?”
To complicate matters, we use a lot of PR lingo that makes no sense to those outside of marketing. Some of our favorite PR slang includes:
Pubs – publications, as in “we need to get media coverage in 100 pubs.”
Hits – media coverage.
Opp – opportunity, as in an opportunity to get media coverage.
Journo – a reporter (journalist).
Pitch – note to inform/gauge interest.
Running/ran – article appeared.
Traction – interest/coverage.
Open the kimono – reveal more details.
Prezo – a PowerPoint presentation.
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