18 common PR terms—defined

How many of them do you know and use? Did we miss any important ones?

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The popularity of social media and its integration into the PR and marketing mix have made it a little easier to help our family and friends “get it,” but there are still a lot of curious looks when you answer the question, “So, what is PR and what do you do as a PR professional, anyway?”

To complicate matters, we use a lot of PR lingo that makes no sense to those outside of marketing. Some of our favorite PR slang includes:

Pubs – publications, as in “we need to get media coverage in 100 pubs.”

Hits – media coverage.

Opp – opportunity, as in an opportunity to get media coverage.

Journo – a reporter (journalist).

Pitch – note to inform/gauge interest.

Running/ran – article appeared.

Traction – interest/coverage.

Open the kimono – reveal more details.

Prezo – a PowerPoint presentation.

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