The popularity of social media and its integration into the PR and marketing mix have made it a little easier to help our family and friends “get it,” but there are still a lot of curious looks when you answer the question, “So, what is PR and what do you do as a PR professional, anyway?”
To complicate matters, we use a lot of PR lingo that makes no sense to those outside of marketing. Some of our favorite PR slang includes:
Pubs – publications, as in “we need to get media coverage in 100 pubs.”
Hits – media coverage.
Opp – opportunity, as in an opportunity to get media coverage.
Journo – a reporter (journalist).
Pitch – note to inform/gauge interest.
Running/ran – article appeared.
Traction – interest/coverage.
Open the kimono – reveal more details.
Prezo – a PowerPoint presentation.