2 incredibly important parts of blogging

What you write about, and when you publish it, will help determine the popularity of the story, according to blogger Lee Smallwood.

But how are you supposed to know the when and the what? Well, you need to know at least a little bit about search engine optimization. Good thing Smallwood, in a guest-post for the Paratus Communications blog, shared five search engine optimization (SEO) tips, including advice for finding popular topics and knowing when to hit “publish.”