That’s why going beyond traditional search engine queries is important.
Say you’re looking for a discussion focused on your latest auto model or digital camera, or perhaps you want to evaluate your brand awareness. The large social networks, like Facebook and Twitter, are great places to start, but what about all the conversations occurring on discussion boards?
In these types of settings, which remain active places for consumers to share feedback and observations, PR pros can often find more detailed and useful information to use in product development, customer service, and marketing efforts.
The problem is that discussion boards are often difficult to find and monitor. It’s a good thing there are a couple of tools that help you do just that.
BoardTracker provides free search; there’s also a premium service, for $39 a month. Using the free version, you can search for keywords that appear in discussion forums. The paid service adds alerts and analytics.