2 ways to harness new Instagram tools and features

Savvy PR and marketing pros can combine Instagram’s appeal and its new offerings to boost content and foster thriving online communities. Consider these fundamental takeaways.

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Visuals and videos are becoming more and more important for PR and marketing efforts—and Instagram is a leading platform in that trend.

Instagram’s chief recently announced content creators could add videos up to one hour through a new feature called IGTV. He also offered eye-opening statistics for brand managers looking to attract consumers’ attention.

Marketing Land reported:

“I have some really big news — the big news is that we are now a global community of a billion monthly actives on Instagram,” said Instagram CEO Kevin Kevin Systrom at the start of the IGTV event. From there the CEO launched into details around Instagram’s new IGTV platform, offering up a variety of stats around video consumption on the platform.

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