20 free and extremely useful social media monitoring tools

Keep a closer watch on what people are saying about your company or client—with these FREE options.


A little birdie told me people love free tools.

So, for your drooling pleasure, here is a great list of free tools that can help you monitor your brand online.

Ready. Set. Start drooling.

1. Twilerts. A simple tool to consolidate and keep up with the tweets on your brand. This app will e-mail you whenever there are tweets regarding your brand name and/or other search terms you set up for your convenience. Key word: convenience.

2. Backtype. Want to keep tabs on what people are saying about your brand, your conference, your product? Backtype is a real-time search engine that makes this simple and, in turn, helps you realize your “social impact.”

3. Tweet Alarm. Do you like Google Alerts? If so, you might love this site, because it’s basically the same concept, except it tracks mentions on Twitter. You will be alerted when someone tweets about your brand (or about whatever else suits your fancy). Simple and easy.

4. Tweetdeck. This is a tool I use to keep track of search terms, such as when people mention my blog for oneforty. It’s a great way to see what people are saying and when they say it, so I can easily respond to their tweets.

5. Kurrently. Want yet another social search engine? Kurrently not only searches Twitter for mentions about your brand or other search terms, it also checks Facebook so you’re even more up to date on what people are saying.

6. Social Mention.
Instead of receiving info on tweets and mentions separately from different platforms, Social Mention aggregates into a single stream all the content related to the search term you provided (from many social media platforms). This makes it easier to digest and view what’s being said about your brand.

7. Topsy. This tool goes beyond the typical social search engine and “indexes and ranks search results based upon the most influential conversations millions of people are having every day about each specific term, topic, page, or domain queried.” This way, you know whether a specific mention has been influential, and what type of positive or negative effect it may have.

8. Twoolr. Specific to Twitter, Twoolr provides the user with stats on hashtags, replies, and retweets, and who followed or unfollowed your brand. It’s helpful to check this data against a specific event and/or promotion or campaign. However, only some of these functions are available in the free version.

9. Twitter analyzer. This tool is helpful to get a quick snapshot on a specific Twitter handle and the reach of that handle. It’s a great way to analyze your brand’s reach, the reach of a competitor, and the reach of an influencer in your product category.

10. Crowdbooster.
Here’s a great way to help with your Twitter marketing and to analyze how you’re doing in order to tweak your strategy if needed. There’s an interactive graph that makes it easy to see what did and did not work in your campaign. Crowdbooster is free for consumers and is currently in beta.

11. Cadmus. Finding it difficult to stay on top of the conversation when you’ve been in meetings or away from your computer? Cadmus is the quick catch-up tool for your stream to see what conversations you missed while you were away. Helpful for the multitasker.

12. PostPost. Are there specific influencers for your brand category (or competitors) that you like to keep an eye on in real time? This nifty tool is great to keep up with what they’re sharing, because it focuses on search results from the people you want to listen to, rather than everyone in the social sphere.

13. HashTracking. This useful tool provides quick and cool insights to see the impressions and reach your hashtag had. However, it’s in closed beta at the moment.

14. Addictomatic. A real-time social search engine that enables you to create a custom page on the buzz that you want to monitor. You can find out what people are saying about your brand not only on Twitter, but also on blog posts, Flickr, YouTube, and more. Plus, its mascot is a robot. Love it.

15. IceRocket. This is a tool to help you keep up with the trending buzz. You can search specific terms that you want to keep track of and/or just see what is most popular in your segment.

16. Summify. Too many mentions, posts, and Tweets to keep up with? Want it all condensed (from all of the networks where you are present) and in the order of importance to you and your brand? Summify will “sum” it up for you! In short, you save time, and there’s less noise.

17. Mentionmap. Connects to your Twitter API and tracks what’s going on in your Twitter network. Who are the influencers interacting the most? What are they saying? Who is most relevant to your target market? Track it all.

18. Proxlet. Are the clutter and noise getting to you on Twitter? Let Proxlet help. It can block Foursquare check-ins, hide tweets based on certain hashtags, block links from noisy users, and more.

19. Trendrr. This platform enables you to listen, measure, and respond to the conversation about your brand, products and services, and other relevant items. You can also measure conversation to evaluate the sentiment.

20. Gruml. Use Google Reader? Have a Mac? Gruml (a download) makes it easy for you to “view and manage your feed subscriptions of your Google Reader account on Mac OS X.” One more tool to make your life simpler and more organized, so you can consume content faster, more efficiently, and with plenty of time to take action where and when it’s necessary on behalf of your brand.

Are you on “free tool overload” yet?

Well, check out my Toolkit when you’re ready to get started, because it’s just another way to make things simpler for you and your brand.

Pam Sahota is a marketing MBA student and social media and branding consultant. An earlier version of this story appeared on the oneforty blog.

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