20 percent of all emails are opened using iPhones

Not only is that more than any other smartphone, but also more than any platform or device, period. So where else might marketers find their audience? Find out.

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Alas, time has passed and that same young lad has more email accounts now than he can remember passwords. As for the ones he does recall, he certainly has no shortage of devices and platforms on which to check them.

And chances are, he’s checking those Living Social deals and New York Times headlines emails on his smartphone. That’s no fairy tale; it’s science. In the last six months (leading up to April), there’s been an 80 percent increase in the number of emails opened on a smartphone, 20 percent of which occurred on an iPhone—more than any desktop, webmail, or phone.

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