20 social media marketing dos and don’ts

From repurposing content (a ‘do’) to creating a nameless, faceless social media presence (a ‘don’t’), here’s a series of tips for marketers at any level.

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As you work social media into your marketing mix—or, if you’re already at that point, fine tune it—we suggest you refer to these tips from Ashley Zeckman, who offered 10 dos and 10 don’ts for social media marketing on the Top Rank Blog this week. – Editor

10 social media marketing dos:

1. Save time, repurpose content

While this is a useful approach, it’s important to be thoughtful about the way you are reusing content. Simply spitting out the same information over and over again will not work. Be sure to change elements of your posts to either highlight different information within the post or target a different segment within your audience.

2. Strike the right balance with interaction

True interaction via social media can be a tough tactic for many marketers to master. Finding the correct balance of self-promotion and intriguing content that inspires action is instrumental in using social media appropriately.

Take some time to comment or interact with your current and prospective clients to show that you’re there, and you care about what they are saying. A simple tactic is to ask questions that inspire a response.

3. Try multiple media types

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