20 things brands and PR people can tweet right now

At a loss for what to share on Twitter? Consult this handy guide.

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An interesting article you just came across. Two things worth pointing out: First, the No. 1 thing to do on Twitter is share content. That’s pretty much why it was created. Second, while there’s a time and a place to focus on yourself—as our list shows—your first priority should be to share things that don’t necessarily come from you, as followers get sick of that pretty quickly.

Share a useful resource. What tools do you use in daily operations? Found a useful iPhone app that makes life a bit easier? If it’s industry-related and you think your customers or peers might find it useful, share it.

A blog entry you just posted on your business blog. Of course, when you put that new post up on your company blog, you want as many people read it as possible. But that doesn’t mean tweet out the link 10 times a day. You also want to tweet links to old blog posts from time to time to keep them fresh.

Inspirational quotes that tie into your industry. The average person loves inspirational quotes. Find one and send it. Just make sure it’s useful and not filler.

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