20 things every PR pro should know how to do

Many of the skills are timeless, and others are new enough to make you anxious. Don’t worry; this post includes links to resources. Yep, you’ll want to bookmark it.

If you’re like me, part of you is in “the old world” of PR and the other foot is sliding into the new digital landscape: excited, nervous, learning, kicking, and screaming.

Despite the changes in the industry, PR pros must remember the basics.

The following 20 items and links will serve as reminders and resources.

1. Grab a reporter or blogger’s attention with your words. Words wield power. Choose them carefully. Be relevant.

How to pitch Mashable
3 tips to pitching your story to The Wall Street Journal
How to effectively communicate with the media

2. Email a three-line pitch. Target your pitches, and understand what each reporter is looking for. Sum up how your pitch/story will benefit his or her audience.

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