If you’re like me, part of you is in “the old world” of PR and the other foot is sliding into the new digital landscape: excited, nervous, learning, kicking, and screaming.
Despite the changes in the industry, PR pros must remember the basics.
The following 20 items and links will serve as reminders and resources.
1. Grab a reporter or blogger’s attention with your words. Words wield power. Choose them carefully. Be relevant.
• How to pitch Mashable
• 3 tips to pitching your story to The Wall Street Journal
• How to effectively communicate with the media
2. Email a three-line pitch. Target your pitches, and understand what each reporter is looking for. Sum up how your pitch/story will benefit his or her audience.