Advertising Age recently published Twitter and Facebook’s top stories of 2014, and the lists show a clear difference between the two platforms in terms of the content users want to read.
Twitter’s top stories were a mixture of hard news and entertainment, as people shared articles about LeBron James’ return to Cleveland, Iraq’s chemical weapons, the death of Eric Garner and Shawn Mendes’ hit song.
Over on Facebook, all but one of the top stories were quizzes. The lone non-quiz story was a video showing humanitarian Sir Nicholas Winston meeting the 669 Jewish children he saved during the Holocaust.
“It seems to confirm what people would expect about the distinction between Facebook and Twitter,” NewsWhip CEO Paul Quigley told Advertising Age. “Twitter is more media elite, and Facebook is more entertainment or ‘newsertainment,’ or not even the news part at all.”