21-point content marketing checklist for bloggers

If you want your blog to bring in customers, you have to do more than crank out posts. Check off the points on these lists before you hit “publish.”

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The work doesn’t stop when you’ve written the article or post. The distribution channels you’ve developed and relationships you’ve cultivated over the years (read: reach and impact) affect the success of your content. It’s equally important to track your results and report back to your brand or agency partners.

But I’ll cover distribution and reporting another day. Here are the bare bones you must do before you hit that “publish” button:

The basics:

Search engine optimization:


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