Content marketing has grown up and no longer deserves a seat at the kids’ table.
While it’s something that successful brands do well as part of an overarching marketing portfolio, not all brands are getting it right.
If only there were some rules to help guide content marketers and show them the path to success. And if only those rules were disseminated in easy-to-follow infographic format.
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We can all thank Kayak for making that wish come true. Here are the online marketing firm’s 21 Rules of Content Marketing.