Below is a summary of the most important parts of Facebook’s earnings call, including my analysis and what the future of Facebook marketing looks like for business:
What do these statistics tell you?
You must create relevant, high-quality content.
Businesses will die if they post generic content that isn’t relevant to their followers. As tools help consumers and businesses create content faster, competition for newsfeed exposure will only increase. Remember, the World Cup generated 10 billion interactions alone, and public figures averaged 1 billion interactions per day in September.
The businesses that continue to get high engagement will be those that invest in telling personalized stories and creating deep fan experiences. If you’re looking for creative engagement ideas, go here, and click the “show me more ideas” button in the bottom right.
You must make your Facebook ads more effective.
Facebook’s ad prices increased 247 percent this year, which means businesses must clearly identify their ideal customers if they want a positive return on investment.