25 brands that are using Instagram effectively

Not sure how to use this emerging app? Explore how more than two dozen companies are harnessing it’s power.

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It was only a matter of time before the world’s biggest brands started getting in on the action. In fact, here are 33 brands that are using the visual media effectively by producing great content and engaging with their followers.

Red Bull

Followers: 357,000

Red Bull is always ahead of the pack when it comes to social media, and its use of Instagram is no exception. More of a lifestyle brand than an energy drink, Red Bull posts striking, fun and action packed images to connect with its fans.


Followers: 120,000

With a mixture of iconic and modern shots of cars, Audi’s sleek photos bring across the idea that the automobile brand is one of luxury and style.


Followers: 801,000

Like Red Bull, Starbucks is on the ball when it comes to new media trends. Showing off its products in interesting and vibrant surroundings means every update is always fun to look at. And following the #starbucks hashtag on Instagram will show you an array of user-generated content.


Followers: 208,000

As well as featuring its own range, ASOS also uses a lot of user-generated content to help show off its wares.


Followers: 211,000

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