25 Facebook tips every social media manager needs

To help these social media teams, we compiled 25 important tips for the people who run their brand’s Facebook page.

1. How to schedule posts in advance

Often, small businesses don’t have time to send regular Facebook updates during the work day. Luckily, Facebook has launched a tool that enables page administrators to schedule updates.

When you post a photo, video, offer, or status update, you will see a little clock symbol below the update that lets you choose the exact time that your post will go live.

This is the perfect tool to schedule all your posts in advance for the day or week. The one word of caution is that interaction is also important, so it would be wise to jump back in to answer queries from your fans and customers in your spare time. What this tool will do is allow you to get back to work and possibly even enjoy a day off, or the whole weekend.

2. How to understand competitions

This is the question we get asked the most often: “What are the rules about competitions on Facebook?”

The thing is, most businesses see competitions as a way of gathering new “likes” and fans quickly by offering prizes and asking people to either “like” the page or share photos or other content.