You should be. By keeping an eye on social media platforms, you’ll gather valuable information about what your customers and potential consumers are saying about you and your competitors, and what your competitors are doing in the social space.
There are a number of companies and platforms that offer social media monitoring services. When considering monitoring services, you’ll want to keep in mind the following 25 questions. These should help get you going in the right direction for finding what’s best for your needs.
When considering a social monitoring platform/service, be sure to ask the following:
1. Do you offer access to historical data and if so, how far back can we go? Will we have access to historical data prior to when we started our monitoring, or only for data we have already pulled?
2.If we delete search results, terms, or queries, can we access that data again in the future, or are they completely lost?
3. Is there a limit to the number of returns we can receive in a given time frame? For example, if there were one million comments per pieces of content relevant to our search, would we be able to see them all, or would we be limited to just a sample?
4. Are we limited in the number of queries—such as projects, search terms, clients, etc.—that we can set up within the platform?