25 tips from 25 PR experts Here’s tip No. 6, from PR author David Meerman Scott: “Don’t be egotistical. Nobody cares about you and your products. Your buyers care about themselves and solving their problems.” Good advice. By Ragan StaffJan. 25, 2011 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.