25 tips from 25 PR experts

Here’s tip No. 6, from PR author David Meerman Scott: “Don’t be egotistical. Nobody cares about you and your products. Your buyers care about themselves and solving their problems.” Good advice.

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.