Executives’ decisions and statements can either bring their organizations to their knees—or bolster both individual and brand reputation.
A salacious blog post, published on Thursday by Amazon chief and The Washington Post owner Jeff Bezos, has done the latter.
As it makes the rounds online (and garners headlines), Bezos’ move has also provided an outline for leaders to successfully get ahead of a crisis.
Bezos published his post on Medium, and then tweeted the link:
I’ve written a post about developments with the National Enquirer and its parent company, AMI. You can find it here: https://t.co/G1ykJAPPwy
— Jeff Bezos (@JeffBezos) February 7, 2019