Jeff Bezos confronts crisis with a bare-all blog post

The executive recently published details and emails from American Media and The National Enquirer, which Bezos claims blackmailed him. Here’s how it can serve as a future crisis model.

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Executives’ decisions and statements can either bring their organizations to their knees—or bolster both individual and brand reputation.

A salacious blog post, published on Thursday by Amazon chief and The Washington Post owner Jeff Bezos, has done the latter.

As it makes the rounds online (and garners headlines), Bezos’ move has also provided an outline for leaders to successfully get ahead of a crisis.

Bezos published his post on Medium, and then tweeted the link:

I’ve written a post about developments with the National Enquirer and its parent company, AMI. You can find it here:

— Jeff Bezos (@JeffBezos) February 7, 2019

The New York Times reported:

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