29 metrics for content marketers

There’s a number of ways to gather analytics on your efforts. Use this infographic as a guide to boosting your measurement prowess. 

The most common question content marketers get—by far—is, “How do we know this is working?”

The short answer is metrics—but which measurements should you analyze? There are certain numbers that will speak to how effective your efforts are.

RELATED: Learn which social channels are right for paid ads.

A new infographic from Curata details 29 of those metrics. They’re broken out by category, including:

  • Consumption metrics
  • Retention metrics
  • Sharing metrics
  • Engagement metrics
  • Lead metrics
  • Sales metrics
  • Production/cost metrics

Check out the infographic below, and let us know which metrics you’ve found most effective in measuring your content marketing.


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