The most common question content marketers get—by far—is, “How do we know this is working?”
The short answer is metrics—but which measurements should you analyze? There are certain numbers that will speak to how effective your efforts are.
A new infographic from Curata details 29 of those metrics. They’re broken out by category, including:
- Consumption metrics
- Retention metrics
- Sharing metrics
- Engagement metrics
- Lead metrics
- Sales metrics
- Production/cost metrics
Check out the infographic below, and let us know which metrics you’ve found most effective in measuring your content marketing.