Ryanair’s attempt to mock British Airways online backfires

After a BA flight to Dusseldorf mistakenly landed in Scotland, Ryanair decided to taunt its competitor online. Instead, users reminded the budget airline of its own imperfect record.

Ragan Insider Premium Content
Ragan Insider Content

Scoring points on social media only works if you have the reputation to back it up.

Budget airline Ryanair’s attempt to mock British Airlines backfired as customers pointed out Ryanair’s own history of air travel mishaps. The incident is a reminder that being snarky on social media is a risky move and requires a dedicated strategy and a secure relationship with consumers to execute effectively.

For Ryanair, the opportunity seemed too good to pass up when a British Airways flight to Dusseldorf, Germany accidently landed in Scotland. The mistake made headlines as many wondered how an airplane could be so mistaken about its final destination.

Business Insider wrote:

Passengers on a British Airways flight on Monday from London to Düsseldorf, Germany, were shocked when an announcement welcomed them instead to Edinburgh, the capital of Scotland.

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.