Common examples include seeing faces of people or animals in clouds, Jesus sightings in corn flakes (Jesus is seen in a lot of food items), rocks that look like someone’s dead grandmother, hidden messages on records, and similar occurrences.
Pareidolia is all about storytelling. At its foundation, it’s the natural human tendency to tell stories in order to make what’s unrelatable into something relatable. This tendency is what fuels effective brand storytelling and content marketing.
Our world is made up of stories, the stories we tell ourselves and those we hear from others. Those stories control how we view the world. As communicators trying to create effective messages, we must understand how these stories affect our target consumer. We should also understand how we can create and contribute stories to help our messaging resonate and integrate into their worldview.
Brand storytelling is framing