3 benefits of earning your Accreditation in PR

The author, a spokesperson at a medical center in Georgia, explains why she earned an APR from the Public Relations Society of America. Do you agree with her assertions?

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Some of those exciting times can include having an excellent job candidate accept a position on the team, scoring a placement communicating key phrases, landing an industry award, or mentoring a team member who finds success. However, those successes can be short-lived.

A little more than a year ago, I began searching for an educational opportunity that would help me bridge the gap between business and public relations and provide long-term success, while helping advance the public relations industry.

According to Ray Crockett, APR (Accreditation in PR)—who is a co-chair of the PRSA/GA Accreditation committee—a recent survey by the PRSA Certification Task Force reveals that experience is not unique. It would take more than a new career opportunity to fulfill my professional aspirations.

I knew of the accreditation program within the PRSA/GA chapter. I also knew that those who held this title were among the best of the best. I was impressed with their commitment, knowledge, and passion to raise the profession’s profile by bridging the gap between business and communications.

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