Every senior-level PR and content marketing professional should have a solid understanding of how SEO works and how it applies to their own work.
For an agency or company, SEO should be part of the standard writing and proofing processes as content is filtering through production, and it should be integrated into the learning culture of the organization. It should also start the content creation process, not be wrapped in at the end.
If the organization is large enough to have SEO staffers, partnering with them can identify a surprising similarity in goals and effort. Starting cross-departmental conversations and working together on joint goals can also make both departments extremely successful.
Learning SEO for PR doesn’t have to be time consuming or intimidating; it can simply be the addition of a few new skills and tweaks to your normal processes.
Here are some fabulous takeaways that came out of the chat with Ken: