3 blog pitching tips from Chip Chick

Influential bloggers can receive hundreds of PR pitches a day. Use these tactics to cut in front of your rivals and earn digital ink when you email busy bloggers on your beat.

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Tech blogs are especially popular, with more readers turning to them first for breaking tech news and gadget reviews.

Here are three quick tips for successfully pitching the influential bloggers on your beat:

1. Study and pitch trends. Bloggers attract readers by covering the latest developments. “That’s why it’s always good idea to pitch or include marketing data that suggest a trend,” says Helena Stone, editor-in-chief of Chip Chick.

Wearable technology, for example, is still a hot button for Stone’s readers. “Tech is becoming more integrated with fashion,” she says. “We saw it with the Apple Watch and now with items like wearable tech rings.”

Smart homes, virtual reality and the latest phones, tablets and apps also continue to be attractive to Chip Chick and other tech sites.

“Pitch your product in context of these types of trends,” Stone says.

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