1. Don’t go for the one-size-fits-all email blast. Identify your potential key influencers, then research their background to make sure the event is the right fit.
Real-life example: I’ve been a fashion editor and journalist for more than 10 years, so yesterday’s email inviting me to a fashion event where I can experience a real-life magazine fashion cupboard and improve my creative fashion writing didn’t go down so well.
2. Don’t plan an event weeks in advance and then think: “S**t! We need some online coverage,” and invite the bloggers two days in advance. Just because we work in an immediate medium doesn’t mean we can attend events immediately.
Real-life example: Way too many to list. Happens every day. I am busy. Very, very busy running my business, and I can very rarely attend events at less than a week’s notice.