3 branding insights from Google’s logo change

The search engine giant redesigned its logo and received varying reactions. Here’s what brand managers can learn from it. 

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Ragan Insider Content

Google, the company that has become the key to information’s front door, has changed its logo a few weeks after it introduced a major restructuring through their new parent company, Alphabet.

Google’s new font, known as “Product Sans,” is the same used for Alphabet. Here’s a link to the blog post announcing the change, and the video that accompanied it:

So, what can you learn by studying the most progressive company in the world?

It’s truly amazing to consider what Google has accomplished over the past 17 years. What began as a research project by two Stanford PhD candidates has evolved into a publicly traded company with over 50,000 employees.

But the sum is greater than its parts. Over the years, Google has transformed the world: It made encyclopedias obsolete, revolutionizing the fields of translation, communication, cartography, mobile technology and the Internet itself.

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