3 branding lessons from Lucky Charms’ unicorn and others

General Mills made headlines and got people talking online about a new marshmallow shape in one of its cereals, while McDonald’s is focusing on nutrition and KFC is handling a food shortage.

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If the fervor over Starbucks’ Unicorn Frappuccino was any indication, people love these mythical creatures.

General Mills is capitalizing on that love by adding the fictional animal in sugar form—coming soon to boxes of Lucky Charms everywhere.

USA Today reported:

For the first time in 10 years, cereal maker General Mills will introduce a new marshmallow shape to its popular cereal. The unicorn is white with blue and purple colors for its horn and mane.

The unicorn will join seven other marshmallow shapes: hearts, stars, horseshoes, clovers, blue moons, rainbows, red balloons. The hourglass will be phased out to make room for the unicorn.

Aside from adding “unicorns” to the list of things that consumers absolutely love (the list also includes “kittens” and “babies”), brand managers can glean a few takeaways from the recent branding move.

Consider these branding lessons, courtesy of General Mills, McDonald’s and KFC:

1. General Mills: Make it fun.

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