3 brands that use social media snark effectively (and deliciously)

Do you dream of dishing snark on your social media channels? Consider these insights from three brands that have mastered the art of the Twitter clapback.

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What does it take to stand out on social media?

Great content? Celebrity influencers? Adorable animals?

Today, people are becoming more and more wary of inauthentic brands and content on social media. The strategies that once worked a few short years ago are quickly becoming outdated.

Looking at recent social media trends, it’s clear that brand managers who are clearly winning in terms of engagement and publicity are the ones that show off their personality. Edgy brand managers do it with a little sass.

Here are three examples of organizations that know how to take it to the edge—capturing the hearts and minds of audiences in the process.

1. Merriam-Webster

One of the most successful examples of an edgy brand on social media over the last two years is none other than Merriam-Webster.

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