Plenty of organizations are stuck in the past, though, trying to reach audiences solely through traditional methods and channels.
However, a select few health and wellness giants have raised the bar when it comes to innovative communications. Here are just some examples to follow:
1. Orlando Health. In the aftermath of the Pulse nightclub tragedy, its strong media relations plan kept stakeholders informed with vital, timely updates.
2. CHG Healthcare Services. This staffing company used social media to build a culture of transparency and was named one of Fortune’s 100 Best Companies to Work For.