3 classic marketing lessons from the Wu-Tang Clan

The kung-fu obsessed hip-hop group is releasing only one copy of its new album, and in the process, it’s drumming up tons of interest.

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Subtlety has never been the calling card of hip-hop collective Wu-Tang Clan.

From its breakout 1993 single “Protect Ya Neck” onward, the crew that takes inspiration, identity and samples from the obscure ’80s kung-fu movieShaolin & Wu Tanghas courted controversy. Continual internal beefs, solo projects, legal troubles, and one member’s insistence that he is Big Baby Jesus have garnered reams of publicity to support its mythology over the years.

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