1. Photo advisory
A photo advisory is an old school tactic that basically involves telling anyone with a camera to “stop on by” your store because something cool is going to happen. This is usually accompanied by you, in fact, doing something cool, such as holding a contest that’s worthy of snapping a few hundred photos. Maybe you have a special guest showing up—nobody would want to miss that, would they?
2. Send out product
People like free stuff. When the free stuff is worthwhile (or better yet, awesome), they’ll talk about it. Send your latest release to bloggers, radio hosts, your dentist, whoever else you feel will blab about it to someone who will listen. Word of mouth remains a viable means of gaining momentum, and not just online.