3 communication lessons from Chicago’s failed Olympics bid

So, Chicago lost the Olympics to Rio de Janeiro (and Tokyo and Madrid, if you’re keeping score). Blame it on Rio — and these PR missteps by Chicago and Chicago 2016, the organization behind the city’s pitch. For instance, during Chicago’s final pitch to the International Olympic Committee — which featured the Obamas and Mayor Daley — the City of Big Shoulders became the City of Big Shots. Too bad. Related Advertising Age Losing the Olympics will have significant implic…

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