Media Relations 3 companies doing brand journalism well See what makes the brand journalism sites of Southwest Airlines, Sophos and HSBC so successful, and how you can follow their lead. By PR Daily StaffAug. 5, 2013 SHARE Ragan Insider Premium Content We have you covered. CEO Mark Ragan and head of Ragan Consulting Jim Ylisela discuss three companies—Southwest Airlines, Sophos and HSBC—that are doing brand journalism well. To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.